This is the story of Rich Roll. He eats plants. A graduate of Stanford University and Cornell Law School, Rich Roll is an author, world-renowned ultra-endurance athlete, a wellness advocate, husband, and father, and an inspiration to people worldwide as an example of courageous and healthy living. He is the first of two people to complete five Ironman triathlons on five Hawaiian islands in under a week. If what you’re doing is working for you, great! If you want a vibrant, healthy body and mind like Rich, read on.